Description: WeChat is gradually becoming the main force of insurance online marketing for insurance products in China.

Description: WeChat is gradually becoming the main force of insurance online marketing for insurance products in China.

Description: This discussion reviewed: A. Measures used by smaller companies to deal with below average policy persistency rates, B. The extent to which smaller companies issue policies with little to no retention for their own accounts, C. The extent to which new lines of insurance, such as accident and sickness, and changing distribution of business by line, plan, or age, have caused reconsideration of qualification bases for agency convention and honor awards.

Description: 1993 SOA Spring Meeting, San Diego. This session was about the Latin-American insurance market. Topics included: 1. Size, growth, regulations, products, distribution, marketing. 2. Market entry, business strategies, cultural issues, local staffing. 3. Level of activity for U.S. companies.

Description: 1993 SOA Spring Meeting, Boston. This session is about the marketing front, including demographic trends, impact on products, market research, market segments and distribution.

Description: This session from the 1983 SOA Spring Meeting discusses the adoption and implementation of a segmentation and market specialization strategy. Two examples of strategy for the Individual and Group lines of business are reviewed. From Record of Society of Actuaries Vol. 9, No. 1

Description: 1992 SOA Regional Meeting, Chicago. This discussion is about direct marketing growth in the 1980s, sustaining the growth in the 1990s, regulatory constraints in the 1990s, impact of continuing production cost increases, new product designs, and declining response rate.

Description: Presented at May 1986 Spring Meeting. This session discussion is about credit card distribution systems, association endorsed marketing, direct response marketing and single premium credit insurance.

Description: This article describes the four keys to successful worksite marketing: 1. Onsite selling either with group meetings or one-on one using professional enrollers. 2. Use a process that has been proven successful. 3. Gain employer sponsorship/commitment/endorsement. 4. Ensure your insurance company is committed as evidenced by high quality service from issue on through the life cycle of the policy.

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.